A MUSTACHE IS NO PLACE TO HIDE YOUR FEELINGS
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DIFFICULT PROBLEMS REQUIRE BOLD SOLUTIONS
Suicide is a complex issue with many unique, contributing variables. While there is no magic solution when it comes to suicide prevention, we believe the best defense is a good offense. After years of research, Man Therapy® was created as an upstream approach to preventing suicide for the highest-risk men, who often don't receive support. The innovative campaign and 24/7 digital platform gets working-aged men to think differently about their mental health and take action before they ever reach a point of crisis. Man Therapy® has spent over ten years breaking down barriers to help-seeking behavior and smashing the notion that men can't talk about their feelings.
A RESEARCH-BACKED TOOL THAT REDUCES SUICIDAL IDEATION
Man Therapy® was created by a multidisciplinary team of suicidologists, mental health experts, marketing strategists, and creatives to make mental health approachable by using humor to break stigma and help men take action with tools and resources. The best part about it? It works. The results for a 4-year, $1.2 million study, funded by the CDC, shows that Man Therapy® not only helps reduce depression, suicide risk, and poor mental health days, it also improves help-seeking behavior in working-aged men. Explore the research
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Turnkey partnerships to support men in your community.
Man Therapy®'s goal is always reach and impact, and partnerships help us join forces with local communities and organizations to save lives. The evidence-based and research-backed campaign provides a unique opportunity to plug-into, or become the catalyst for, strategic communication that connects men with tools and resources before they reach a point of crisis. Here's who we partner with:
- State and Local Governments
- Brand Sponsorships and Referrals
- Individual Champions
Reach, Impact & Efficacy
Manly techniques to reframe the conversation and save lives.
Explore our decade-long approach to helping men address anger, stress, substance abuse, and suicidal thoughts head on.